About Us
MIA Market Research is a founder-led boutique consultancy with over 20 years of experience in delivering custom, high-impact insights to help brands grow, adapt, and lead. We specialize in fully customized research solutions that are human-centered, AI-enhanced, and always strategically grounded.
With over two decades of experience spanning six continents, Rachel Tallis founded MIA Market Research to offer organizations smarter, sharper, and more strategic insight solutions. From early-stage concept testing to large-scale longitudinal journey tracking, MIA delivers tailored research programs designed to unlock market opportunity and reduce decision risk.
Discover Our Expertise
Market Segmentation
What We Do Well:
We identify and define your key customer
groups using demographic, psychographic,
behavioral, or need-based segmentation
models. Our segmentation work delivers
actionable personas that go beyond the
data - helping your teams connect,
target, and act with precision.
Actionable Outcomes:
• Tailored marketing and media planning
• Innovation and product development
• Audience prioritization and targeting
• Message testing and creative strategy
Customer Journey Mapping
What We Do Well:
We map the end-to-end customer journey –
capturing behaviors, mindsets, pain points,
and emotional triggers across every
touchpoint. This holistic approach uncovers
actionable insights to improve
acquisition, satisfaction, and retention.
Actionable Outcomes:
• Optimize touchpoints for conversion
• Identify loyalty drivers
• Improve UX across digital and physical experiences
• Inform omni-channel strategy
Concept & Creative Testing
What We Do Well:
We evaluate product, service, or
marketing concepts to understand clarity,
relevance, emotional resonance, and
purchase potential - so you can move
forward with confidence.
Actionable Outcomes:
• Go/no-go decisions for product launches
• Creative campaign development
• Feature prioritization for MVPs
• Innovation pipeline management
Brand & Innovation Tracking
What We Do Well:
We track your brand’s health and
competitive positioning over time –
while also testing the feasibility of new ideas.
Our frameworks help you stay relevant,
measure impact, and evaluate future
opportunities before scaling.
Actionable Outcomes:
• Brand campaign effectiveness
• Innovation readiness assessment
• Competitive benchmarking
• Strategic planning
Customer Satisfaction & Pricing Strategy
What We Do Well:
We help you monitor satisfaction,
uncover loyalty drivers, and optimize
pricing strategy through best-in-class
analytics and methodologies.
Actionable Outcomes:
• Customer retention and
lifetime value growth
• Loyalty program optimization
• Price positioning and tier strategy
• CX and service quality improvements
AI-Enhanced Research & Insights
What We Do Well:
We leverage AI-powered tools and
prompt engineering to elevate the speed,
accuracy, and depth of research deliverables,
enabling faster decision-making and stronger
outcomes across the customer lifecycle.
Our AI-enhanced methods integrate
seamlessly into traditional and emerging
research frameworks, supporting everything
from longitudinal tracking to automated
diagnostics and insight generation.
Actionable Outcomes:
• Customer retention and lifetime value growth
• Loyalty program optimization
• Price positioning and tier strategy
• CX and service quality improvements
Clients & Experience
What Our Clients Are Saying
“Rachel’s passion for research is evident in everything she does - from her deep
expertise in both qualitative and quantitative methods to her innovative use of AI to
enhance analytical depth and efficiency. She doesn’t just answer questions - she
anticipates them. Rachel has a remarkable ability to identify gaps in enterprise
knowledge and proactively build the infrastructure needed to close them, creating
lasting value for teams and stakeholders alike.”
“Rachel’s attention to detail, her insightfulness and her passion for obtaining the best
data is unparalleled. She's been a leader for our team, giving direction when needed,
and fantastic partner in all our research efforts. I know that when Rachel is on the
project, it will be buttoned-up, well-crafted and insightful. Her analysis on our research
have led our teams to strong recommendations for speaking to the customer.”
“Rachel’s attention to detail, her insightfulness and her passion for obtaining the best
data is unparalleled. She's been a leader for our team, giving direction when needed,
and fantastic partner in all our research efforts. I know that when Rachel is on the
project, it will be buttoned-up, well-crafted and insightful. Her analysis on our research
have led our teams to strong recommendations for speaking to the customer.”
“It was clear when we first started working with Rachel that she brought both her client
side and vendor partner side experiences to her position. Our relationship was one of
mutual respect and true partnership in working to improve [the brand’s] marketplace
position in various ways. Rachel’s depth of marketing and consumer insights expertise
is great, and she had developed a road map for how she expected the project should be
done.”